What is Google Ads?

What is Google Ads?
Google Ads: Formerly Google AdWords, is an online marketing tool that allows you to display your ads in Google's search results, partner sites, or Youtube.Dec. Google ads is the channel where the most budget is used in the internet advertising ecosystem. Google ads started operating in November 2000. It currently has more than 1 million users.

In this article, we will talk about how Google ads work, the concepts you need to know before you start, important concepts such as quality score and bidding strategies. At the same time, we will also focus on how and in what ways you can advertise with this online marketing tool.

But first, let's answer the question of why I should advertise on Google Ads.

It's actually very simple. Which business owner wouldn't want to get more sales, more phone calls about their products or services, or increase the visibility and awareness of their brand in a particular region? Moreover, you will be able to measure this whole process and see clearly what you have achieved at the end of the budget you have allocated for advertising.

For example, imagine that you have an e-commerce site and assume that the net profit you make from your average products is 50TL. Now imagine that you get a sale for every $30 advertising spend. Wouldn't you like to spend 300TL and earn 500TL in such a table, or spend 3000TL and earn 5000TL? Now let's consider the same example for a business operating in the service sector. Imagine that you received 10 phone calls/contact form requests for an advertising spend of $100. Let's say that you were able to convert only 20% of these requests, that is, 2 of them into work. Assuming that you have made a profit of 75TL excluding operational expenses from each job, the total amount that goes into your pocket from this job will be 150TL. So, doesn't it make sense for you to give 100TL and get 150TL?

The main purpose of giving the above examples is not to show you these numbers. The point I want to emphasize here is to show that you can measure the net income you receive in return for your advertising expenses. As long as you know the costs of your products and operational expenses, you can clearly see the cost of the budget you have allocated for advertising.

Finally, before going into the subject, I would like to Decipher a few statistics for the year 2019.

according to 2019 data, we perform an average of over 170 billion searches per month on Google. Dec.
By using Google ads alone, you can show your ads on more than 2 million websites and apps.
Small and medium-sized enterprises earn 17 TL of income for every 7 TL they spend.
40% of the clicks made in Google search results occur in the first three ad results.Dec.
65% of searches for purchasing services or products result in ad clicks. (wordstream)
How has the Year 2020 affected Google usage and advertisers?

in 2020, the word ”why" is at the forefront. Although one of the biggest reasons for this is the COVID pandemic, 2020 has really been a year that the whole world wants to forget as soon as possible. In addition, the expressions ”where to sell“ and ”in stock" also showed an increase of 8000% compared to previous years. Consumers also consulted Google about store opening times, restrictions, especially on working from home and education issues.

In summary, our changing lifestyle due to restrictions has also deeply affected businesses to a significant extent. Many businesses have searched for ways to reach their customers through digital channels. Google ads has also become one of the biggest players in this Sunday.